Overture Center of the Arts

Client: J.H. Findorff & Son, Inc.

Cesar Pelli designed the $200 million performing arts center in Madison, WI which consists of the 2,251-seat Overture Hall, the Capitol Theater, The Playhouse, and the Madison Museum of Contemporary Art.

City of Madison Inclusion Goals

Goals: 

• 8% MBE, 7% Minority Workforce

• 2% WBE, 6% Women Workforce

Achieved: 

• 9% MBE, 10% Minority Workforce

• 3% WBE, 3% Women Workforce*

*Waiver Submitted and Approved

Cross worked closely with Project Managers to make sure they exceeded their City of Madison goals – effective Outreach, consistent tracking of results, and innovative recruiting helped identify businesses to participate.